Work · the spec slate

14 ads built for ReGloss.

Daniel, you told us I do all the creative myself right now, that bottom of funnel comes easy and top of funnel is the hard part, and that people want to know does it work, is it real or is it a scam. So every one of these 14 answers that question for a different buyer: detailers, first-timers, sellers, sun-belt commuters, multi-car households and owners with peeling clearcoat, not just the sun-damage buyer your ads talk to today.

They’re spec drafts, built from regloss.com, your reviews and your real customer photos. Every result shown is a real customer car from your site, every review is quoted word for word, and the product scenes show the paint only in its faded state. What we’d still confirm with you is at the bottom of the page.

Proof first, for every buyer.
14
spec ads
12
different buyers
4
built on real customer before and afters
6
quote real reviews word for word
0
AI-made results
New buyer 01. Fix your faded clearcoat yourself.
01 · Comparison table
Fix your faded clearcoat yourself.
Buyer
Owner who just got a body-shop repaint quote
Angle
Value: $249 and one day at home, against a $3,500 to $8,000 repaint
Why: The numbers and rows are your own "math most people skip" table. The body shop column is muted so $249 is the hero.
Real result 02. You don’t need a repaint to fix this.
02 · Before and after prints
You don’t need a repaint to fix this.
Buyer
Daily driver owner who assumes damaged clearcoat means a repaint
Angle
Proof first: a real customer Jeep, same garage and angle, before and after
Why: Your Real Results photos do the convincing. The prints are your customer’s, pinned over the kit on a garage bench.
Customer words 03. Add clearcoat restoration to your detailing menu.
03 · Trade offer with a customer quote
Add clearcoat restoration to your detailing menu.
Buyer
Detailers who can sell clearcoat restoration as a service
Angle
New revenue line for pros, in a detailer’s own words
Why: You said detailers are “insane LTV” and almost a separate business. Ocean Glow Detailing’s review says it plainly. The scene shows prep, not a finished result.
Customer words 04. Completely transformed my Accord.
04 · Verified review card
Completely transformed my Accord.
Buyer
Commuter with chalky, dull paint on an older sedan
Angle
A verified buyer who followed the videos and got it done
Why: Your ads lean on trucks. This puts a sedan owner and a verified five-star review in the feed, word for word from your product page.
Real result 05. Is the ReGloss clearcoat kit legit or a scam?
05 · Native IG story, question sticker
Is the ReGloss clearcoat kit legit or a scam?
Buyer
Skeptic who has seen the ads and doesn’t trust them
Angle
Answer the scam question head on, with a real before and after
Why: You said people want to know “is it real or is it a scam”. This answers it in your account’s own story, honest about the prep.
Real result 06. It’s not a paint job.
06 · Stacked before and after
It’s not a paint job.
Buyer
Buyer who has been burned by miracle-product claims
Angle
Honesty as the hook: your own line over a real result
Why: “It’s not a paint job, but for many vehicles, the improvement is dramatic and immediate.” is your site’s line, set over a real customer MX-5.
Customer words 07. Parked outside in the Texas sun all year?
07 · Problem shot with a verified quote
Parked outside in the Texas sun all year?
Buyer
Sun-belt daily driver parked outside
Angle
Name the cause (the sun), then let a verified Texas owner answer
Why: Sun damage is your core market. This gives it a place and a person: the 2012 Tacoma review from your product page.
New buyer 08. Never fixed faded paint before?
08 · Overhead flat-lay of the kit
Never fixed faded paint before?
Buyer
First-time DIYer who has never touched paint
Angle
Lower the fear: everything for a one-day job is in the box
Why: Your FAQ’s top question is “Is it hard to apply? I’ve never done this before.” This shows the whole CORE Kit laid out.
Customer words 09. “Three vehicles restored for the price of one.”
09 · Customer quote over the problem
“Three vehicles restored for the price of one.”
Buyer
Household with more than one car that needs it
Angle
Bigger basket: the ULTIMATE Kit covers several vehicles
Why: Jason W.’s line from your homepage, over three family cars that still need the job done.
New buyer 10. Selling your truck? Fix the faded paint before you list it.
10 · Problem shot
Selling your truck? Fix the faded paint before you list it.
Buyer
Owner getting a truck ready to sell or trade in
Angle
Resale value
Why: Your site says doing nothing “tanks your resale value”. This turns that line into a reason to buy this month.
New buyer 11. Clearcoat peeling off in sheets?
11 · Problem shot, brand caps headline
Clearcoat peeling off in sheets?
Buyer
Owner whose clearcoat is past fading and peeling
Angle
The PRO Kit plus ReSolver, the honest fix for peeling
Why: Your brand rules say never to promise a peeling fix without ReSolver. This sells exactly that pairing.
Customer words 12. “My coworker asked if I bought a new truck.”
12 · Customer quote
“My coworker asked if I bought a new truck.”
Buyer
Truck owner who has put it off for years
Angle
Social payoff, in a verified buyer’s words
Why: The Silverado review on your product page, word for word, with its five stars and verified tag.
Customer words 13. “Two body shops quoted me between $2,800 and $3,400 to fix it.”
13 · Customer quote card
“Two body shops quoted me between $2,800 and $3,400 to fix it.”
Buyer
Truck owner holding a body-shop quote
Angle
Quote shock, told by a customer: $249 against two quotes
Why: Michael T.’s review from your homepage carries the math, and its payoff: “the result is genuinely stunning.”
Real result 14. Failing clearcoat, restored by real ReGloss customers.
14 · Before and after grid
Failing clearcoat, restored by real ReGloss customers.
Buyer
Proof-seeker who needs to see it on real cars
Angle
Volume of proof: real customer before and afters
Why: Two of your Real Results pairs, same panel and angle, before and after. No product shot, just the evidence.
Spec drafts, not finals. Built from regloss.com, the October 28 call and your Real Results photos. Before any of them spends money, we’d confirm with you:
  • Reviews (03, 04, 07, 09, 12, 13): OK to quote these customers in paid ads. 04, 07 and 12 carry the stars and “Verified buyer” tag your product page shows; 03, 09 and 13 are from your homepage and run without either.
  • Customer photos (02, 05, 06, 14): OK to run your Real Results before and afters in ads. 06’s MX-5 was done with ReSolver plus ReGloss, so it says so.
  • 01: the $3,500 to $8,000 repaint range and “one day at home” are from your comparison table.
  • 05: runs as a story on @reglossnation, answered in your voice: a real one-day job where the prep is most of the work.
  • Product scenes (01, 03, 04, 07 to 13): photographed with your real packaging as the reference. Two of your product photos have misprints worth fixing: the ReSolver label reads “Precision Swipper”, and the ULTIMATE kit’s white box reads “BESTORE THE SHINE” (we kept that box out of 09).

Twelve buyers your ads don’t reach yet.

These 14 came from one call, your site, your reviews and your real customer photos. On Starter, that same process ships 8 new concepts every week, so the buyers who respond tell us where to spend.

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